Copywriting for Canberra development

I worked on this freelance project through Apostrophe Copywriters, a Melbourne-based creative agency who I’ve worked with several times.

The job was to provide written copy for a new website and brochure for Kingsborough Village, an ambitious property development in Canberra.

First I developed a tone of voice that was authentic, warm and direct. The tone had to work in harmony with the playful illustrations made for the website while being professional.

I then used that tone to write copy for the website, including sections about the architectural approach, the developer’s vision, the location, sense of community, residences and amenities.